Back From the Desert

Well back to Calgary & realizing this isn't anything close to the ideal climate for an aspiring cyclist. Now that I think about it the only thing keeping me from moving to Victoria for at least half of the year is the business. I am thoroughly enjoying growing the business & endeavor to get it to the self sustaining level of current business & progressive growth. When growing a business as this is the first of more I hope to build, realizing the evolutions of a business are crucial. The very first step for me with creating the business was to see it as an outsider. Approach every decision made for that business as a decision that doesn't require your full involvement. This isn't an easy task at all as most start up businesses you see yourself performing as much of the labor as possible wondering how on earth you can let go of your grip on all aspects of the business. Other steps after that are of course hiring the very best staff possible while you take on your initial growth as a business. Acquiring new business & maintaining existing clients is the next evolution for us. Social media avenues we implemented last year have been incredibly successful for us but we need to stay on top of the curve & remain competitive. We will be implementing some larger budget/volume advertising techniques that integrate with social media with goals of achieving a larger future market share in the next few years. This is a very exciting business to continue building & applying equal amounts of energy to Cycling & the business is a constant balancing act. Futuristically speaking We hope to soon hire a sharp sales representative that can look after all avenues of future business growth with the focus being Builder/Commercial all while maintaining existing customer relationships. I spent some time in Palm Springs with a fellow I nicknamed Sandtani. Sandy & I put in some solid consistent riding racking up the volume & building a great friendship. We did a few group rides down in the desert & I felt more than comfortable mixing it up with the A group each time. Was great to get some pre season race simulation in my legs. After a week off back home that was much required from all the mileage I am ready for action at tonight's spin class with the coach. I'm excited to see how the body feels & decide whether I can apply the gas or back off of the pedal. The nice part is I am becoming smarter & more competent with nutrition specifically post workout, recovery (active or complete) & listening to my body for cumulative fatigue. It sounds lame but your body does actually give you the most subtle signs that fatigue is current & burnout is imminent. It's whether we are too proud or overconfident to listen to the advice the body has to offer. I found that i need to back off the gas pedal when the body & mind are tired simultaneously. This gives clear signs that your adrenals are somewhat depleted & cumulative fatigue is too high & it's time to back off. How long to back off is the next learning curve for me i'm trying to decipher. We will see how it goes. Also wanted to send a shout out to Chris Hooper was good to ride with ya in the desert congrats again on Hoops Junior! Until then back to the indoor trainer & seeing how another training camp can fit into the schedule. Happy Training. Jevro